Isn’t Church Fundraising Easy?
That’s what I used to think too. People are at church every Sunday; they give regularly, the pastor talks about tithing, bad things might happen to you if you don’t give (or good things if you do). Capital campaigns should be a breeze.
It sounded simple . . . until I did a few church campaigns.
Of course, many of the above factors are indeed true. A church has a definite membership and community of members. You know the constituency and they know each other well.
I also had a theory 15 years ago that
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